Grow Your Online Exposure & Lead Conversionwith a Research-Backed Digital Marketing Strategy
Having An Effective Digital Marketing Strategy is Your Key to Online Growth
Businesses are increasingly shifting their advertising efforts and investments into digital channels. Why? More consumers are engaging in online transactions. Digital marketing offers you opportunities to overcome the traditional boundaries of doing business and tap into a global consumer market. It also provides you more efficient and accountable ways to measure your advertising performance and spend.
While most business owners today understand the necessity of having an online presence, many do not have a clearly defined digital marketing strategy to effectively and consistently generate new leads and clients for their business. This means that many businesses are either not doing enough or doing too much to grow their business online, without having the skills, experience, and data to determine how much to invest in digital marketing and how to allocate that investment.
Some business owners will look at the digital marketing efforts of competing businesses to see how they can duplicate on their efforts. But how sure are you that your competitors are really getting the results they want? Playing this cat and mouse chase means you will always be behind the curve and vulnerable to random results with your own marketing. If you replicate what your competition is doing and they fail, you can pretty much predict how that would impact your own business, too.
Developing a comprehensive digital marketing strategy for your business based on your goals and thresholds puts you in the driver’s seat. Your digital marketing decisions and implementation are informed by clearly defined goals, research, and a strategic plan.
Start with a Strategy that's Right for Your Business
Promoting your brand online is challenging, but highly rewarding if done right.
However, many businesses start marketing online without a strategy, or with a strategy that isn’t calibrated to their business.
In an ever-changing online marketing ecosystem, it’s also not unusual to see businesses planning and engaging in outdated practices. What worked before might not work today, and could actually work against you. Channeling your time, money, and resources into the wrong marketing activities almost certainly guarantees you won’t get the results you want, while also missing out on better opportunities and approaches you could have exploited instead.
Invest in a digital marketing strategy that is tailored to your business, crafted around solid industry research, and grounded in current best practices.
Advantages of Building a Solid Digital Marketing Strategy
Achieve Your Digital Marketing Goals with an Actionable Marketing Plan
eXcelebrate can help you develop an effective digital marketing strategy that encapsulates your business goals and how you will achieve them. The process involves creating roadmaps and strategies around your business goals. We take a holistic and calculated approach to crafting your strategy, understanding your current online brand positioning, priorities, and budget. We rely on data to inform your strategy and actions so that you focus on objective results and remove any personal biases that could potentially impact the performance of your marketing efforts.
Then, when you’re ready to execute, you can move forward with clarity and confidence, whether or not you wish to engage our digital marketing services team.
What's Included in Your Digital Marketing Plan
When you partner with eXcelebrate to develop your digital marketing strategy, you will get a complete plan that charts your path to achieving your goals. Your strategy will include a fully editable document and a series of videos that help you navigate and execute your plan.
Here are the sections you will find in your tailor-made strategy:
The Executive Summary provides a high level view of your digital marketing strategy to help decision makers quickly get a sense of how the strategy aligns with business goals and how they will be achieved.
Your strategy will be informed by your business goals and measured against them. We ensure your goals are Specific, Measurable, Actionable, Realistic, and Time Limited (SMART) to aim for the best possible chance for success with your strategy implementation.
You will have a clear understanding of who your online competitors are, what digital marketing channels they are employing, and what their strengths and weaknesses are. We also take a depp dive into their brand positioning and what differentiates them in their messaging and deliverability.
The SWOT Analysis gives you an honest and objective assessment of your business in relation to your market. This will help you develop your digital marketing plan to cater to your strengths, mitigate your weaknesses, capitalize on opportunities, and proactively minimize the impact of threats to your business.
Brand Positioning is about getting crystal clear with your brand messaging, as well as your organizational vision and values. This helps to establish your unique position in the market, offering tangibles and intangibles that your competition doesn’t.
Buyer Personas reflect the type of person who is most likely to buy from you. Even though your products or services may solve a singular problem, different target buyers may have their own unique reasons to buy them. Understanding these differences in buyer characteristics and motivations can helps you understand who you are targeting each segment uniquely and craft your messaging for each.
Once you have evaluated the online positioning of your brand in contrast to your competitors, and have achieved clarity about your target audience, it’s important to identify which digital channels will be most effective to engage and move them through your marketing funnel. These channels will become the focus of your online marketing strategy and achieving your business goals.
Your online marketing strategy is developed around the digital channels you have identified. This is where your action plans are formulated. Looking at each channel you have prioritized for your marketing efforts, your marketing strategy details the various action plans you will need to implement to achieve your goals, who will be responsible for each action, and timelines for launching and completing your campaigns.
Measuring the performance of your marketing strategy helps you understand how close or far off you are from your goals, how effective your efforts have been, and what optimizations you need to make to calibrate your strategy towards achieving your goals. Your decisions should be backed by data you can draw from the performance of your online marketing campaigns.
The budget will determine how much money you have allocated towards your digital marketing activities. The budget is derived from your current financial position, your position within your industry, past performance, your goals, and the profitability of each strategy.