Leverage Pay Per Click MarketingGenerate Leads and Increase Brand Exposure
Get Quick Wins with Pay Per Click Marketing
Whereas Search Engine Optimization (SEO) can deliver a long-term ROI for your brand, Pay Per Click Marketing can yield immediate results for your business. Paid search advertising can position your brand to convert targeted search users into leads and customers. It can also increase your brand exposure.
Achieving success with pay per click marketing is increasingly challenging. The exponential growth of businesses competing for revenue via paid search, combined with the ever-evolving nature of the Internet, makes devising a profitable strategy complex. With the help of our qualified PPC experts, your business can achieve a substantial ROI with paid search.
Why Pay Per Click Marketing is Effective for Lead Generation
Pay Per Click Marketing is a highly effective method for growing your business and increasing your brand exposure. PPC advertising can deliver fast results with a high, measurable ROI. The greatest advantages of PPC marketing are:
What is the Difference between Organic and Paid Search?
Organic search, also referred to as SEO, is the foundation of search engines like Google. People use search engines to ask questions, confirm information, perform research, and find businesses and services. The search results that appear once a user submits a search query are what the search engine considers to be the most relevant to the user based on a number of factors, including the user’s location. Organic search results can be any page of any website that is determined to be relevant to the user who has performed the search query.
Search terms focused on products or services are typically monetized with advertisements appearing above (and sometimes below) organic search results. Unlike organic search results, advertisers pay for their ad placement based on the search terms they are targeting and their bid. The most common monetization for these ads is pay per click – the advertiser only pays when someone clicks on the ad. Pay per click ads are displayed based on their relevance the user’s search query. Additionally, paid search ads can be targeted to specific locations, days and times, and device types. They can also be limited to display within an advertiser’s daily budget. Ads can be displayed on search results, social media sites like YouTube, website pages, and mobile apps.
Which Digital Marketing Channel is the Right Choice for Your Business?
Your digital marketing strategy the channels you invest in will depend on a range of criteria, beginning the demographics of your target audience and how they engage online. You may conclude that one or the other, or even a combined search strategy, is the way to go.
Pay Per Click Marketing
Search Engine Optimization
Different PPC Ad Types You Can Leverage to Grow Your Business
Various types of PPC advertising options are available to you depending on your business goals and needs. We work closely with you to identify which ad types will best fit your business and accomplish your goals.
How We Help You Implement Pay Per Click Advertising Successfully
Our PPC marketing team conducts a discovery session with your team to learn more about your business, current marketing activities, and goals with PPC. During this session, you will also learn what possible approaches to executing a PPC strategy are best for your business.
Our PPC team performs keyword research for your business to understand the competitive landscape, keyword cost per click, and other important information about your niche, audience, and competition. This research informs your budget and strategy.
Your PPC advertising budget is determined by both your company's financial capacity as well as the cost per click for your target keywords. Examining these two we agree on a daily and monthly budget to start with, including campaign setup and management fees.
We formulate a PPC strategy for your business based on your goals, keyword research, target audience, and budget, and what ad types will deliver the best possible results. Your PPC strategy guides the setup and execution of your ad campaigns.
One of the most important factors to the success of your PPC advertising is how compelling your ad copy is, and how effectively it resonates with your target audience's problems, needs, and desired outcomes. Well-crafted ad copy achieves high clickthrough and conversion rates.
Once the groundwork has been laid, our team proceeds to set up your PPC campaigns based on your target keywords, budget, and other variables such as locations, times of day and relevant ad extensions to include like call buttons or site links.
We create multiple variations of your ads and rotate them to test which variations produce higher clickthrough and conversion rates. We experiment with various aspects such as headlines, copy, images, calls to action, and extensions to see which variations perform better.
One of the benefits of PPC is that you can test and measure the performance of your ads, and optimize for higher clickthrough and conversion rates. Conversion rate optimization is achieved through A/B testing and conversion tracking.