Make Your Store Easier for Everyone to Use

Understand where accessibility and usability break down so improvements are targeted, effective, and worth the investment.

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Our Clients Are Featured in:

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Remove Hidden Barriers and Create a Seamless Shopping Experience

Accessibility goes far beyond compliance. It’s about building an intuitive, inclusive shopping journey that works for every user, across every device. When you reduce friction for shoppers with different abilities, you improve the experience for all your customers—and compliance naturally follows.

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How Your Accessibility Audit Works

A structured, UX-focused process that reveals usability barriers and provides a clear path to improvement.

Experience-Focused
Site Scan

Automated and manual evaluations to surface barriers affecting clarity, navigation, and ease of use.

Assistive Technology
Testing

Real task-flow testing with screen readers and keyboard navigation to understand the true user experience.

Interaction & Navigation Analysis

Review of focus order, semantics, readability, and task completion paths across your core templates.

Usability & Accessibility Gap Report

Prioritized findings detailing barriers that impact shopper flow and overall user experience.

Remediation Roadmap

Practical, developer-ready guidance for improving structure, clarity, and template-level accessibility.

Post-Fix Verification Review

A follow-up assessment confirming resolved issues and identifying remaining opportunities. (Not a certification.)

Audit Options for Every Store

Every audit is tailored to your templates, shopping flows, and complexity—so you get the clarity and guidance that match your store’s needs.

Essential Audit

For smaller stores needing clarity on critical usability and accessibility barriers.

Starting From $1,500

Comprehensive Audit

Automation that accelerates sales and strengthens customer retention.

Starting From $3,500

Enterprise Audit

Deep review for large or complex storefronts with expanded requirements.

Starting From $7,500
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What’s Included in an Audit

A complete UX and accessibility evaluation supported by actionable insights and developer-ready guidance.

Complete WCAG 2.2 AA Audit

  • Automated scanning across key templates
  • Manual review of core shopping flows
  • Assistive technology compatibility checks
  • Keyboard-only navigation assessment
  • Contrast and visual clarity evaluation
  • Structural and semantic markup review

Screen Reader Experience Testing

  • NVDA and VoiceOver task-flow testing
  • Form labeling and input clarity verification
  • ARIA role and region mapping checks
  • Reading order and focus behavior review
  • Interactive element accessibility evaluation
  • Alerts, feedback, and error messaging checks

Usability & Risk Insights Report

  • Impact scoring for each identified issue
  • Priority recommendations for improving UX
  • Secondary compliance and risk considerations

Remediation Playbook

  • Code-level solutions for each issue
  • UX improvements for clearer interactions
  • Accessible component patterns and examples
  • Navigation and structure optimizations
  • Form and input experience enhancements
  • Video walkthrough explaining findings

Post-Remediation Verification

  • Review of updated pages and applied fixes
  • Confirmation of improved usability
  • Remaining opportunities and next-step guidance
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Why Accessibility Improves Your Shopping Experience

Enhancing accessibility removes friction, clarifies navigation, and strengthens usability for every shopper—leading to higher satisfaction, smoother flows, and better business performance.

Improved Customer Experience

Clearer structure, smoother navigation, and better task completion for all shoppers.

Higher Conversion Rates

Reducing friction for diverse users boosts conversions for every segment.

Natural Alignment With Regulations

As usability improves, so does alignment with WCAG and ADA expectations.

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  • Strengthened Our Online Presence

    We’ve worked with eXcelebrate for several years, and their work has played a meaningful role in strengthening our online presence.

Joel Matlin

Founder — Zippy Brands

More Than a Design Agency — A Strategic Partner

Led by Adil Vellani, eXcelebrate helps growth-stage eCommerce brands design stores that actually convert. We focus on what works, cut out what doesn’t, and stay with you long after launch.

About Us

Questions About Improving Your Store’s Accessibility

Clear, straightforward answers to help you understand how accessibility enhances your customer experience and supports your ongoing store improvements.

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No. Accessibility is fundamentally about usability. By removing friction points, you improve the entire shopping experience—and compliance becomes a natural byproduct.

No. There is no government- or W3C-approved certification body. Accessibility is validated through WCAG evaluations and actual user experience, not certificates.

No. We do not issue compliance certificates. We provide expert audits, guidance, and verification reviews. Compliance responsibility remains with the business.

Yes. If you need a third-party conformance review or VPAT, we can collaborate with an accredited accessibility partner. Their statements help demonstrate good-faith effort—but still do not guarantee compliance.

Quarterly is ideal. As new content, templates, and apps are added, accessibility issues naturally reappear. It’s an ongoing process.

No. No audit or provider can guarantee compliance. Accessibility is dynamic and evolves as your site changes.

Accessibility Disclaimer


This service is provided to improve your website’s usability and accessibility. We are not a certified accessibility authority and do not provide compliance certifications or legal guarantees.

Our evaluations follow WCAG 2.2 AA, the standard referenced by ADA, AODA, and related regulatory frameworks. However, these guidelines do not include any official certification program, and no provider can guarantee full compliance.

Accessibility is an ongoing practice. As your site evolves, new issues may arise and must be addressed proactively. No digital product can be considered fully accessible at all times.

Responsibility for achieving and maintaining accessibility compliance rests with the business and website owner. Our recommendations support your efforts but do not remove legal obligations or eliminate risk. For legal advice, consult qualified counsel.

Ready to Elevate Your eCommerce Experience?

If you are ready to create a shopping experience that feels seamless, trustworthy, and shaped by real customer behavior, let’s build it together.

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PLATFORMS WE SPECIALIZE IN

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