How We Build You A Professional Site That Converts
Following Our Streamlined, Client-Focused Workflow,
Your Website Can Typically Go Live in 4 - 6 Weeks
Every web solution we offer is grounded in the client’s specific business goals. We invest considerable time and effort learning about your business so that we not only understand what is driving your decision to enhance your online presence and marketing efforts, but also that we can become a trusted and integral partner to your business. What drives us is seeing our clients succeed. With more than a decade of expertise and experience designing and building websites for our clients, we have distilled the best practices and processes that contribute to a successful website project. We understand that concentrating on building a new website for your business while you have to take care of your day-to-day operations can be time consuming and challenging, so we have implemented systems to make the process as simple as possible, reducing the amount of back and forth communication and minimizing ambiguities and revisions.
Most websites can be completed and launched within 4 – 6 weeks. Larger websites, e-commerce websites, and websites with more complex configurations may require more time. Timelines will also depend on how timely you are with submitting content (e.g., images, copy, video, product details) for the website.
Your website is an asset that must be maintained. This involves performing regular offsite backups, updating plug-ins, ensuring your website offers a safe, secure, and accessible experience for your users, refreshing content, and more. We offer different care plans for maintaining your website once it’s launched, so you can focus on what you do best.
Our 8 Step Process to A Successful Website Launch
Set Clear Goals
Through a series of discovery sessions, we get crystal clear about your specific goals and motivations. We attempt to dig beneath the surface to identify how successes and challenges with your current web presence are impacting your business growth and brand. From this place of clarity, we are able to formulate clear and actionable goals with you for your new website. Having clearly defined and documented goals and requirements are the cornerstone of a successful website launch.
Develop Site Structure
Site structure relates to the content foundations for your website. We will examine your current site structure, as well as the site structures of your key competitors to establish what is the optimal structure for your site. Like building a house, we are extremely focused to building your website on a solid structure that will enable the highest opportunities for success. This is also an important stage where we begin gathering content for the website such as media and text to ensure your website project can be completed within 6 – 12 weeks.
Once we have established your optimal site structure, we can begin building a prototype of your website, so you can get a visual sense of how the website will look and work in its basic form. We are mainly focused here on the layouts and functionality of key pages on your website. It’s important to note that while many designers focus here on the home page first, in most cases the home page is one of the least important pages on your website. So, we prioritize your focus on the landing pages that serve as the conversion engine for your website. Whether we want the user to add the product to the shopping cart, or complete a form, this is where you want to focus on first.
Determine Lead Capture
Your website is a very important tool for establishing your brand, but it’s also a potentially powerful lead generation engine. Whether a visitor arrives to your site, you have the opportunity to place them into your sales funnel. You can accomplish this by offering your visitor a high value offer in exchange for permission to contact them. In this way, they have accepted to be contacted by you. With careful planning, you can create various high value offers tailored to different types of visitors, based on what’s an important problem, want, or need for them that you can solve. We can then determine how and where to incorporate the lead capture into your design.
Design & Develop Website
At this stage, we have clearly defined goals, a prototype of your website built on a solid site structure, and a clear understanding of where and how you will capture leads throughout your website. You also have been formulating and gathering content for your site. Now it’s time to work on website aesthetics that present your brand in a professional, consistent, and intuitive manner. Though many web designers will happily offer you fancy animations and other gimmicks that might seem like a good idea to have, we challenge you to consider your users, their goals and experience, as well as your goals, and how you intend to convert them into prospects and customers. A website that is heavy on style may load more slowly and detract from the user’s experience. On the other hand, a clean, consistent, easy to navigate, and fast website with an intuitive user journey helps both your user and your business. Expect us to challenge you during the design stage to come up with the ideal design for your brand and your users.
During the goal setting and lead capture stages, we determine if and how your website needs to integrate with any specific tools. If your website needs to integrate with a CRM, email automation service, payment gateway or other tool, we will help you to complete and test that the integrations work correctly. In some cases, integrations can only be implemented after your site is live. Some integrations may require custom development to integrate with your website. We’ll walk you through the processes involved in setting up the integrations so you understand what’s going to happen and how it will work.
Launching your website is naturally the most exciting stage! This is when you see the rewards of our combined efforts and teamwork. Yes, we will be doing most of the heavy lifting, but this is a partnership between you – our client – and us. Just before pushing your newly designed website live, we take a backup of your existing website (if built on WordPress) to ensure we can immediately rollback if any issues arise with the push to production procedure. Once the site is live, we test the site’s functionality and verify that all features are performing correctly. We may also do some optimization work on the live site as needed to ensure the site is performant, and integrate any tools that need to be done once the site is live.
Support & Maintain
You’ve invested time, resources, and money into building your website and creating a new experience for your users that enables them to take action and convert into prospects or buyers. Now, it’s time to protect your investment from going offline due to unforeseen circumstances. We do more heavy lifting for you here by ensuring your site is regularly backed up offsite and safe from hackers and malware via our Care Plans. In case your site is affected by malware or other factors that impact your site, can resolve the issue for you. You can even have us take care of edits to your content and manage your products as needed, so that you can be completely focused and committed to your business core activities. Make the decision to see your website as an ongoing investment that needs to be maintained and refreshed, and don’t wait until it’s too late to do so.